CK Chang is the founder of OXWHITE, a lifestyle brand that specialises in timeless essentials for Asians.
Having worked in the fashion and lifestyle industry for 11 years, CK had learnt that a lot of the world’s luxury products are not expensive to make. They are just expensive to sell.
Armed with that knowledge and fueled with the desire to succeed and be a good role model to his children, CK quit his job to embark on a brand new journey to disrupt the premium Asian lifestyle market. He wanted to make premium quality products accessible to the mass market.
True to his mission, for his first product, CK had successfully brought down the price of non-iron Supima Cotton men’s shirt to a mere RM99 from RM400. Similar business model was adopted when he launched female dress shirt and the product took off.
Through his ever growing passion for entreprenuership and strong leadership skills, Oxwhite has grown from a team of three to 20 now. It’s delivery network has expanded from that of Klang Valley only to all over Asia with a customer base of 80,000. The company is now valued at RM27mil. CK Chang has done it all over the span of two years.
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