Personal Data Protection Policy


 [Effective Date: [March 22, 2021]

This Personal Data Protection Policy (“Personal Data Protection Policy”) explains how GoCeb Sdn. Bhd., its affiliates, and its subsidiaries (“GoCeb,” “us,” “our,” and “we”) use your personal data and this Personal Data Protection Policy applies to anyone who uses the Website, orders a PVSO, receives a PVSO, signs up as a Talent, is hired as Talent, makes a transaction through the Website, uses the review, question, vote or report functionalities, or other online services or any of our described activities that we own or control (collectively, the “Services”). For terms that govern the use of the Services, please review the Terms and Conditions.

By using the Services, you acknowledge that you have read and agreed to the terms of this Personal Data Protection Policy. If you do not want your personal data handled as described in this Personal Data Protection Policy, please do not provide us with your personal data or interact with the Services. If you choose not to provide the necessary personal data to us, we may not be able to provide you with the Services or allow you to set up an Account.

We may modify this Personal Data Protection Policy at any time. You are deemed to agree and consent to any changes in this Personal Data Protection Policy by way of your continued use of the Services.

If we make any material changes, we will notify you by email (sent to the email address specified in your Account) or by means of notice on the Services prior to the change becoming effective. You can determine when this Personal Data Protection Policy was last revised by referring to the “Effective Date” above.

Personal data, as used in this Personal Data Protection Policy, shall have the definition ascribed to it under the Personal Data Protection Act 2010. Defined terms shall have the meaning ascribed to them in the Terms and Conditions unless the context otherwise admits. To the extent that this Personal Data Protection Policy varies or modifies any provision of the Terms and Conditions, the term in the Personal Data Protection Policy prevails.



We may collect, and you hereby consent to such collection of, the following categories of personal data from and about you:

  • Identifiers: such as your name (or personality name), nationality or ethnic origin, postal addresses, email addresses, Account information, social media account handles, telephone numbers, or other addresses at which you are able to receive communications.
  • Demographic information: such as your age, birthdate, and gender.
  • Commercial information: such as information that enables us to determine lifestyle, interests, and activities, including purchasing tendencies and order history (such as the Talents you hire); areas of interest; information collected through your interactions with the review, question, vote or report functionalities; information about Recipients or Users who have bought a PVSO for you; and information about Users who refer you or whom you have referred.
  • Location information: such as information related to your state, district, city, or neighbourhood, and, if you agree, more specific location information that is provided through the GPS functionality on mobile devices used to access the Services.
  • Financial information: such as information collected from you as needed to process payments for PVSOs, process redemption of online vouchers, process forms for Account creation or Talent onboarding, or as provided by you to administer your participation in any Services, such as your payment card number, expiration date, and card verification number.
  • Internet and network activity information: such as information about your browsing behaviour, search history, and interactions with websites and advertisements, including data from cookies, pixel tags, and web beacons.
  • Inferences regarding preferences and other characteristics: such as our assessment of the types of Talents or Services you may have an interest in.  



We may collect personal information about you from a variety of sources, including:

  • From you: We collect information that you submit to us. For example, when you use the Services; hire a Talent; redeem any Credits; in the case of Talents, when you submit the Talent Application Form or create a Talent Profile; register to receive information available through the Services; or interact with us in other ways. We will collect any information you voluntarily provide, and we may also request optional information to support your use of the Services. We also collect any information that you voluntarily enter into the review, question, vote or report functionalities within the Services. If you send an e-mail to us, we will collect your e-mail address and the full content of your e-mail, including attached files and other information you choose to provide to us.
  • From your device: When you use the Services, we may collect information about the devices you use to access the Services, including hardware model, operating system and version, Internet Protocol (“IP”) address, and other unique device identifiers, mobile network information, and information about the device’s interaction with our Services. We also collect information about how you use our Services, including your access times, browser types, and language. This type of data enables us to understand how often individuals use parts of the Services so we can analyse and improve it. To collect this information, we use cookies and web beacons, and other similar technologies. To learn more about how we automatically receive and record information when you interact with the Services, please review our Cookie Policy. Note that this Personal Data Protection Policy does not cover the use of such information by third parties.
  • Location information: We may collect different types of information about your location, including general information, such as the city, state, district and/or post code associated with your IP address, and, if you agree, more specific location information that is provided through the GPS functionality on mobile devices used to access the Services. We may use such location information to customise the Services, including advertising that is presented to you. In order to do this, your location information may be passed along to our affiliates, agents, Talents, vendors or advertisers. You may be able to disallow our use of certain location data through your device or browser settings.
  • Social media networks and other third parties: We may obtain information about you or your use of the Services from third party sources, such as our vendors, web hosting providers, analytics providers, or advertisers. You may give us permission to access your information from services offered by third parties, including social media networks. The information we obtain from third party services depends on your account/privacy settings with those third parties and the third parties’ privacy policies. When you access the Services through social media networks and other third-party platforms, you are authorising GoCeb to collect, store, and use such information and content in accordance with this Personal Data Protection Policy. Please keep in mind that any information provided to us by a third party may also be subject to that third party’s privacy policy.



We may use information collected as described in this Personal Data Protection Policy to:

  • Operate, maintain, and improve the Services and other programmes, features, and functionalities related to the Services;
  • Provide you with interest-based advertisements, push notifications, communications, and offers for Talent hires, and other goods and services related to the Services, including based on your precise geolocation;
  • Disclose or publish the Personal Data of the Talents, such as their names and identities and any general information in any media, marketing, or advertising materials;
  • Grant GoCeb the absolute and unrestricted right to modify, use and publish any still or moving images of the Talents for any promotional, marketing, commercial, or other related purpose, without any payment or compensation.
  • Process and confirm hires for any Talent or user participation in any GoCeb event, if any;
  • Process your payments, including the redemption of any Credits;
  • Pay any Talent Fees due to any Talent;
  • Evaluate your eligibility for certain types of promotions or services that may be of interest to you, and analyse advertising effectiveness;
  • Evaluate your reviews and answer your questions;
  • Perform analytics and conduct customer research, including through the voting functionality;
  • Communicate and provide additional information that may be of interest to you about GoCeb and our business partners, sometimes by combining your information with information we obtain from other sources;
  • Send you reminders, technical notices, updates, security alerts, support and administrative messages, service bulletins, marketing messages, and requested information, including on behalf of our business partners;
  • Administer rewards, surveys, contests, or other promotional activities or events sponsored by us or our business partners;
  • Manage our everyday business needs, such as administration of the Services, comment management, fulfilment, analytics, fraud prevention, and enforcement of our corporate reporting obligations or our Terms and Conditions, or to comply with the law;
  • Allow you to apply for a job, apply to become a Talent, make a complaint, post a video, or sign up for special offers from our business partners, or other companies;
  • Verify your requests made pursuant to this Personal Data Protection Policy; and
  • Enhance other information we have about you to help us better understand you and determine your interests.

We also may use information collected as described in this Personal Data Protection Policy with your consent or as otherwise required or permitted by law.

If you use any features on the Services to send information about the Services to another person, we will also collect the personal information of that other person to the extent disclosed by you and may contact them using the information you provided us.



We may share your personal information as follows:

  • as required to comply with the law or legal obligations, such as to comply with legal orders and government requests, or as needed to support auditing, compliance, and corporate governance functions;
  • in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in Malaysia and other countries where we operate;
  • with our professional advisers, such as our lawyers and accountants, with a view to obtain professional advice;
  • with our vendors who perform a variety of services and functions for us, such as data storage, order fulfilment, transmitting emails, and managing digital content. We may share your information with such vendors subject to confidentiality obligations consistent with this Personal Data Protection Policy and on the condition that the service providers use your information only on our behalf and pursuant to our instructions;
  • in the event we go through a business transition such as a merger, acquisition by another company, bankruptcy, reorganisation, or sale of all or a portion of our assets;
  • to combat fraud or criminal activity, and to protect our rights, users, Talents and business partners, or as part of legal proceedings affecting GoCeb or its related corporations;
  • with our affiliates and subsidiaries who may only use the personal information for the purposes described in this Personal Data Protection Policy;
  • if the information has been aggregated, de-identified, anonymised or otherwise does not identify you personally; or
  • otherwise with your consent.



GoCeb has implemented an information security program that contains administrative, technical, and physical controls that are designed to reasonably safeguard personal data that is compliant with the Personal Data Protection Standard 2015. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.



You have certain rights with regard to your personal data: 

  • You have the right to know and request information about the categories and specific personal data we have collected about you within the last twelve (12) months, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information. You also have the right to know if we have sold or disclosed your personal data for business purposes;
  • You have the right to withdraw consent for further processing of your personal data;
  • You have the right to request for us to cease processing your personal data if such processing is likely to cause damage or distress; and
  • You have the right to request for us to cease processing your personal data for the purposes of direct marketing.



Please contact us if you have any questions or comments about our privacy practices or this Personal Data Protection Policy. You can reach us online at


You can reach us via postal mail at the following address:

12A, Jalan 30A/199,

Taman Taynton View,

56000 Kuala Lumpur,